Write about a neighboring business (doesn’t have to relate to yours) or another agent’s listing for you Realtors. This is such a simple task, creates goodwill and allows you to market yourself. The best way to do this is:
Post a photo of their business, either taken by you or taken from their page. Write a short (short, brevity is important here) reason why you like the business/listing and send it out to your Facebook fans.
Be sure to tag the business/business owner/agent so that it shows on their Facebook page, too. It’s a great way to stay in front of your fans, but also to put yourself in front of the fans of other businesses.
In your post, or the comments, you could include a link to their Facebook page or website.
Be sure to send the business a note to tell them you posted about them! Give them an opportunity to say “thanks” or to return the favor.
Win. Win. Win. For all.