One mistake we make in social media is not responding and/or not returning the favor. On LinkedIn, if you were just endorsed, it’s critical that you follow-up. You have a few options.
- Endorse them back. Don’t know how? See this post.
- Send them a thank you note. You could send it to their personal email address, post it on their Facebook wall, or send a note through LinkedIn (least favorite of these).
- Ask them to write a review if their endorsement is based on work you did for them (or services provided).